BUS 382 - Advertising and Graphic Design

3 credits
Introduction to Advertising and Graphic Design delves into the principles and practices of creating effective advertising campaigns and developing impactful visual designs. The course explores the creative process, strategic planning, message development, and the use of graphic design elements to communicate effectively with target audiences. Through a combination of theoretical knowledge, practical exercises, and real-world case studies, students will gain a comprehensive understanding of advertising strategies, graphic design principles, and the use of digital tools to create compelling visual communication materials.
Prerequisite(s): BUS 210 or COM 210 and BUS 214