BUS 380 - Public Relations Strategy

3 credits
This course provides a comprehensive exploration of public relations in a global economy. Students will learn the principles and practices of public relations strategies by participating in a combination of research, group discussions, and practical application. Focus will be on boosting customer satisfaction, engaging stakeholders, communicating effectively in the digital age, and shaping an organization’s reputation.
Prerequisite(s): BUS 210 or COM 210 and BUS 214