BUS 336 - Sport Marketing, Sponsorship, and Revenue Generation

3 credits
This course explores the dynamic fields of sport marketing, sponsorship, and revenue generation within the sports industry. It covers the strategies and tactics used to market sports teams, events, and products, the development and management of sponsorship agreements, and the various revenue streams available to sports organizations. Through case studies, project work, and discussions, students will learn how to apply marketing principles to increase fan engagement, secure and fulfill sponsorship deals, and ultimately enhance revenue generation for sports entities.