Business Administration, Marketing Concentration, B.A.

Business Administration Major - 36-37 Credit Hours

* Course also meets GEC requirement

† Students lacking significant experience with Microsoft Office should take BUS 125  before taking BUS 200 .

• BUS 101 - Introduction to Business 3 credits
• BUS 150 - Introduction to Financial Accounting 3 credits
• BUS 200 - Intermediate Business Computing 3 credits
• BUS 220 - Managerial Accounting 3 credits
• BUS 244 - Management Information Systems 3 credits
• BUS 325 - Financial Management 3 credits
• BUS 353 - Legal and Ethical Issues in Business 3 credits
• BUS 440 - Business Analytics 3 credits
• BUS 469 - Strategic Professional Communication 3 credits
• ECO 207 - Macro and Micro Economics 3 credits

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• MAT 131 - Calculus I 4 credits

• OR

• MAT 140 - Mathematics for Business 3 credits

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• COM 210 - Organizational Communication 3 credits

Marketing Concentration - 24 Credit Hours

• BUS 219 - Product Development 3 credits
• BUS 261 - Marketing Research and Analysis 3 credits
• BUS 307 - Fundamentals of Consumer Behavior 3 credits
• BUS 330 - Marketing Management 3 credits
• BUS 334 - Advertising, Public Relations 3 credits
• BUS 337 - Integrated Marketing Communications 3 credits
• BUS 430 - Global Marketing 3 credits
• BUS 433 - E-commerce and Social Media Marketing 3 credits

Electives as needed/desired

Total credits required for degree: 120

• Minimum cumulative GPA for graduation: 2.00
• Cumulative GPA in major and concentration: 2.25